Full Frame built a strong pricing engine with sq ft, photo count, and combo pricing rules. But running a photography business also means AI editing, client-facing booking, modern property websites, and isolated infrastructure. PhotoFounder gives you the complete toolkit.
Keep the operational control you expect — and gain the tools Full Frame does not offer.
HDR enhancement, sky replacement, twilight conversion, and virtual staging. Edit and deliver without leaving the platform.
Agents self-book from your branded portal. Select services, pick time slots, and pay upfront — no admin effort required.
Auto-generated, branded property sites with photo galleries, virtual tours, and agent contact info. Ready to share in seconds.
Every studio gets its own database and media storage. Your data is never commingled with other photographers on the platform.
Everything you need to run your photography business — side by side.
| Feature | Full Frame | PhotoFounder |
|---|---|---|
| Staff management | ||
| Scheduling & calendar | ||
| Team management | ||
| Invoicing & payments | ||
| Media delivery | ||
| Advanced pricing engine | Standard pricing | |
| Booking portal (client self-service) | ||
| AI HDR editing | ||
| AI virtual staging | ||
| AI twilight conversion | ||
| Property websites (modern) | Basic | |
| Automated marketing kits | ||
| CRM / client management | ||
| White-label branding | ||
| Isolated infrastructure per studio | ||
| Free tier available |
Staff management
Scheduling & calendar
Team management
Invoicing & payments
Media delivery
Advanced pricing engine
Booking portal (client self-service)
AI HDR editing
AI virtual staging
AI twilight conversion
Property websites (modern)
Automated marketing kits
CRM / client management
White-label branding
Isolated infrastructure per studio
Free tier available
What you pay and what you get — no hidden fees, no surprises.
| Tier | Full Frame | PhotoFounder |
|---|---|---|
| Entry plan | Monthly subscription (volume-based, contact for pricing) | Starter — free, 25 appointments/year, booking portal, gallery delivery |
| Solo photographer | Flexible monthly pricing based on volume | $79/mo (200 appointments/year, all features) |
| Growing team | Scales with team size and volume | $149/mo (unlimited appointments & team members) |
| AI editing | Not available | Included in Pro and Business |
| Booking portal | Not available | Included in all plans |
Entry plan
Full Frame
Monthly subscription (volume-based, contact for pricing)
PhotoFounder
Starter — free, 25 appointments/year, booking portal, gallery delivery
Solo photographer
Full Frame
Flexible monthly pricing based on volume
PhotoFounder
$79/mo (200 appointments/year, all features)
Growing team
Full Frame
Scales with team size and volume
PhotoFounder
$149/mo (unlimited appointments & team members)
AI editing
Full Frame
Not available
PhotoFounder
Included in Pro and Business
Booking portal
Full Frame
Not available
PhotoFounder
Included in all plans
Full Frame offers flexible monthly pricing based on volume. Contact gofullframe.com for current rates. PhotoFounder pricing from photofounder.com.
No migration tool needed. Start taking new bookings through PhotoFounder today and transition at your own pace.
Sign up in under 2 minutes. No credit card required. Start on the free Starter plan.
Configure your packages and pricing rules. Launch a client-facing booking portal — something Full Frame does not provide.
Run new bookings through PhotoFounder. Upload, AI-edit, and deliver galleries in one workflow. Collect payments at booking.
Invite your staff and contractors, add client contacts, and share your new booking link. Transition at your own pace.
Full Frame's pricing engine is genuinely advanced — sq ft ranges, photo count tiers, combo pricing. PhotoFounder handles standard service pricing with packages and add-ons. If your business depends on complex pricing rules, evaluate both carefully. For everything else — booking, AI editing, property websites, marketing — PhotoFounder is more complete.
Yes. Run Full Frame and PhotoFounder in parallel. Start new bookings through PhotoFounder while you finish existing Full Frame work. Switch fully when you are comfortable.
Yes. The Starter plan is completely free with 25 appointments per year, a booking portal, gallery delivery, and unlimited media storage. No credit card required.
Yes. Assign shoots to contractors, manage availability and service areas, and track payouts. PhotoFounder also adds a client-facing booking portal so agents can self-schedule without admin involvement.
PhotoFounder includes AI HDR enhancement, twilight conversion, and virtual staging built directly into the delivery workflow. Full Frame does not offer AI editing tools.
PhotoFounder generates modern, branded property websites with photo galleries, virtual tours, and agent contact info. They are shareable instantly and designed for real estate marketing. Full Frame offers basic property page functionality.
Start free. No credit card. No contracts. Switch from Full Frame at your own pace.